Understanding where your product fits in the market place & how to speak to your customer through your funnels and customer journeys is important.

1. How is your product different from everything else your customer has already tried or seen?

2. What’s in it for me, the customer? What will I get out of it?

3. Why should I buy this now?

4. Why should I trust you?

5. Who is to blame for my current problem that this product solves?

6. How does your product work? Does it make sense to my uneducated POV?

7. How can I get started?

8. What do I have to lose?