Contents

Low CTR (clickthrough rate)

• The problem:
• The solution:

High CTR but Low ATC’s (Add To Cart)

Situation:

• Audience likes the creative but get stuck at the product page
• The problem:
• Validate the problem:
• The solution:

High CTR, High ATC’s but No Sales

Situation:

• Audience getting stuck at checkout
• Less than 50% of ‘Initiate Checkouts’ are converting to purchase
• The problem:
• Validate the problem:
• The solution:

High Bounce Rate

Situation:

• After user visits the landing page, they leave without viewing other content
• The problem:
• Validate the problem: