Instructions: Be as specific as possible while listing AS MANY attributes about your target customer as you can. If you do not understand your customer, like displayed below, marketing to them will be incredibly difficult and expensive to crack as your sales message, copywriting and creative will not resonate.
I wish that I could _____ so that _____. (Fill in the blanks)
e.g. I wish that I could eat cake without disrupting my macros, so that I don’t feel guilty when I cheat on my diet.
My fear is that _____.
e.g. My fear is that by eating a slice of cake it will make me go back to bad habits and ruin any progress I’ve made.
I hate _____.
e.g. I hate healthy snacking, they don’t taste good at all.
I don’t trust _____.
e.g. I’m skeptical of healthy cake companies because it’s too good to be true.
My Top 5 Desires Are…
Age:
e.g. 18-24
Gender:
e.g. Female
Income:
e.g. Have access to $100
Education:
e.g. In college
Location:
e.g. US