Instructions: Complete the following to the best of your ability. Some may be challenging and that is OK. This is a starting place to solidify your offer, branding, and get clarity on your market position.

Who is your product specifically for?

What niche? What niche of your niche? (List 3)

Where and how will this product be used?

(List 5 scenarios)

Who are your direct competitors?

List of companies that only provide the SAME services (exact competitors)

Competitor Analysis

(Expand. Duplicate if more are needed)