Your product is not your offer. How can you position your product to be a no-brainer purchase?
Core offer:
Tripwire offer:
Core offer bonuses:
Order bump:
Upsells:
Tripwire:
Lead magnet:
Entry-priced offer:
Mid-priced offer:
High-priced offer:
High-ticket offer:
Add a discount:
Add a bonus or premium: